Stories, insights, and updates from our beauty community
Witchcraft is booming in LA and beyond. Learn how independent beauty pros can tap into the spiritual wellness trend with ritual-inspired services, apothecary add-ons, and astrology-driven pricing.
Mature clients are a growing, high-spending demographic. Learn how independent beauty pros can adapt their services and marketing to attract and retain this loyal segment.
Angelina Jolie's blurred beauty look is taking over. Learn how to offer soft-focus skin services that command premium pricing and build client loyalty.
Lip plumpers are back with better formulations. Learn how independent pros can offer this service safely and profitably, building client trust and repeat bookings.
Summer 2026 hair color trends are exploding on social media. Learn how independent pros can turn these viral shades into profitable services and retain clients.
Learn how beauty and wellness professionals can offer specialized services for summer events, from garden parties to galas, and attract clients seeking glam looks.
Learn how to incorporate antioxidant-rich foods into beauty services and build a gut health add-on that boosts client loyalty and revenue.
Tyla's World Cup manicure featured a hidden flag under her nails. Learn how independent nail pros can turn this viral detail into a high-value add-on service.
Understand the collagen vs hyaluronic acid debate and learn how to offer targeted treatments that position you as an ingredient expert in the anti-aging market.
Bottega Veneta's mycelium leather signals a shift in luxury values. Independent beauty pros can leverage this trend to attract eco-conscious clients with sustainable service offerings.
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